This is an excellent article using the Hippo Water Roller as an example to define innovation

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The idea of a “water roller” is not “new.” But, the introduction of the Hippo Water Roller is an innovation that is changing the lives of women fetching water in Africa.

“I haven’t used the term “gobsmacked” in quite a while. After seven African safaris, I was gobsmacked by the Hippo Water Roller and the elegant simplicity of a practical solution. To be honest, I own a water roller for seeding lawns, but I would never have thought of it as an innovation solution creating great value for women who spend one third of their lives fetching water.” – Chris H. Petersen, PhD, CEO of Integrated Marketing Solutions is a strategic consultant who specializes in retail, leadership, marketing, and measurement.

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