Don’t Invent – Innovate: The Art of Resolving Human Need

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As a customer experience consultant, I am often tasked with helping businesses identify the high-value human needs for which people, process, or technology innovations can be crafted.

One of my favorite examples of a high-value innovation is the Hippo Water Roller.

Invention is the creation of something new and innovation is creating a new solution that addresses a human need.

Innovation requires an effort to solve a problem.

We appreciate this very important distinction between invention and innovation by Joseph Michelli, Ph.D.

Read his blog:


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