As a customer experience consultant, I am often tasked with helping businesses identify the high-value human needs for which people, process, or technology innovations can be crafted.
One of my favorite examples of a high-value innovation is the Hippo Water Roller.
Invention is the creation of something new and innovation is creating a new solution that addresses a human need.
Innovation requires an effort to solve a problem.
We appreciate this very important distinction between invention and innovation by Joseph Michelli, Ph.D.
Read his blog: http://josephmichelli.com/blog/?p=1915
